The “Social” News Release

Mark Glaser explores the evolving press release, highlighting agencies and organizations that are experimenting with an old information artifact. Replace fluff with facts, provide prominent contact info, include links to related material (audio, video, social bookmarking sites), distribute with RSS feeds (that is, make them well-organized web pages, not html mail) and allow comments. Mark also provides a good resource list for PR folks … and educators. It’s our job to help students learn how to critically evaluate material like this, especially since they can be at the top of search results. Tip via Twitter.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s