AdAge details a weekend backlash on Twitter that brought down a questionable ad campaign from Motrin. (I missed it; I was at a Soaring Crane Qigong workshop. Update: And Mashable calls it a fail whale.)
You can see the ad, and a great spoof, on YouTube. (And below the fold!) Watch the latter if you don’t get the stupidity of the former.
After reading Motrin-related Tweets today, I think that responses to the ad may reflect a generational — and gender — divide. There are a lot of “Move On” and “Get over it” and “Stop the Hating” comments …. from men and women whose pix suggest that they are very young. Just a thought, and worth a bit more analysis.
What do you think? Tempest in a tea pot? Social media (appropriately) flexes muscle? Something else?
And why do movements like this happen on a weekend? I’m thinking of the first social media scalp, bloggers on Trent Lott.
Controversial Motrin Moms Commercial
Motrin Ad Commentary
- Barb Lattin has transcribed the words into text, for folks who are annoyed at Flash. Datestamp: 5:54 pm on November 15, 2008
- Initial LA Moms, PM on November 17, 2008
- Follow up post by Jessica Gottlieb on November 18, 2008
- Patrick Byers: Motrin Feels The Pain of a Social Media Mommy Mob