Who Is FairSearch.org?

I discovered FairSearch.org, an astroturf site, via a random Google search. I was struck by the links between the 16 members. Knowing that there is only the appearance of competition in travel sites is one thing; seeing it in black-and-white, so to speak, is another.

  1. Microsoft
  2. Sabre Holdings
    • Travelocity
      • Zuji owned by Travelocity
  3. AdMarketplace.com – pay per click advertising
  4. Foundem.uk.co – UK vertical search company
  5. ShopCity.com – network of local business sites
  6. Twenga – French e-search company
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